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Digest #20 → Subscribe
Hey Amazon Agency Leaders 👋
Feature updates are flying, Amazon's breaking delivery records, and we've got a massive Seller Week event coming up. Plus, if you haven't checked out SellerSynapse's latest PPC tools yet... well, your competitors probably have.
Grab your coffee, and let's dive in.
TLDR; inside today's newsletter:
🚀 N-gram Analyzer Pro gets major feature boost
⚡ PPC Analyzer tool saves agencies 10+ hours weekly
📦 Prime hits record-breaking delivery speeds
🎓 Think Big Space launches in Ohio
📅 Seller Week 2025 announced (March 10-14)
📅 New Ask Amazon events revealed
Tool Spotlight: Double Feature
Power Up Your PPC Management
N-gram Analyzer Pro: New Features Alert SellerSynapse's free search term analysis tool just got even better:
- Search term report metric summary
- N-gram specific metric summaries
- 1-click, no sales analysis
- More focused 'with sales only' tab
- Multi-select word/phrase selection
- Vendor Central report support
Connect with Nicholas Hodge on LinkedIn for access and to stay tuned for more updates.
PPC Analyzer: Transform Hours into Seconds SellerSynapse's game-changing analytics tool continues to revolutionize campaign management:
- Full campaign analysis in one click
- Instant ROAS tracking
- Search term insights
- Optimization opportunities spotted automatically
- 10+ hours saved weekly per account
Coming soon: A robust white-label version perfect for agencies looking to enhance their audit and marketing processes.
Connect with Aaron Ferrell on LinkedIn for early access and development updates.
PPC Insights: Strategic Guide to Broad Match Modified
Maximizing Campaign Performance in 2025
As PPC competition intensifies, mastering Broad Match Modified (BMM) becomes increasingly crucial for balancing reach and precision.
By adding "+" symbols to keywords, you're telling Amazon these terms must appear in search queries - but their order doesn't matter.
This flexibility opens up valuable targeting opportunities while maintaining control over relevance.
The real power of BMM lies in its versatility.
During product launches, it helps gather crucial data on customer search behavior.
For scaling campaigns, it offers the perfect middle ground between exact match's precision and broad match's reach.
Plus, it often delivers lower CPCs than exact match while maintaining strong relevance.
Key implementation strategies:
- Start with your best-performing exact match keywords
- Add "+" to essential terms only
- Monitor and adjust based on search term reports
- Use negative keywords aggressively to shape traffic
- Test different word combinations to optimize performance
For maximum impact, combine BMM with regular search term analysis and performance monitoring.
This approach helps you identify which word combinations consistently drive sales, letting you optimize spend while expanding reach.
Amazon News Insider
Innovation in Education and Delivery
Think Big Space Launches in Ohio Amazon's 20th educational hub in Ohio (92nd globally) is transforming STEM education:
- Daily access for 350+ students
- Hands-on coding and robotics
- AI exploration opportunities
- Part of broader educational investment
Prime Delivery Breaks Records 2024 was a landmark year:
- 9B+ items delivered same/next day globally
- Members saved nearly $95B on delivery
- Average US member placed 100 orders
- 60% expansion in Same-Day sites
- Now serving 140+ metro areas
Platform Updates
Mark Your Calendars
Amazon Seller Week 2025 (March 10-14) 5 days of game-changing content:
- 25 virtual expert sessions
- Daily prizes worth $1,200+
- Focus on AI strategies and global expansion
- Advanced PPC optimization training
Registration: Go to the Amazon Seller Week 2025 event page
Ask Amazon February Events Direct access to product teams:
- February 25: Intuit deep dive
- February 27: Trademark and Brand Registry expertise
To participate: Visit the Ask Amazon post in the Seller Forums, and post your questions between 8 AM - 5 PM PT on event days.
New Training Series
FBA Mastery (3-part series)
- Dates: Feb 25-27, 10:00 AM PT
Global Expansion Strategy
- Dates: Feb 24-25, 12:00 PM PT
Amazon Buy Shipping Optimization
- Dates: Feb 26-27, 12:00 PM PT
More details on registering in the original Seller Central Post.
🎯 Action Items for the Week
- Check out the N-gram Analyzer Pro updates
- Connect with Aaron for PPC Analyzer access
- Register for Seller Week 2025
- Plan your FBA training schedule
- Review your delivery metrics against new benchmarks
💪 Quick Win of the Week
Run a search term report through both SellerSynapse tools.
Use the N-gram Analyzer Pro to identify pattern opportunities, then validate the impact with the PPC Analyzer's campaign-level insights.
This one-two punch could reveal optimization opportunities you've been missing.
That's it for this week! Have questions or feedback? Hit reply - we read every response.
Forward this to an agency leader who needs to stay ahead of the curve.
© 2025 AMZ Agency Edge by SellerSynapse
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