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Amazon Intelligence Weekly

Amazon PPC and Brand Management professionals - whether you're a solo operator, agency leader or seller - this is your go-to resource for optimizing your operations and staying ahead of the competition in the ever-evolving Amazon advertising and management landscape. New issue every Monday!

A clear breakdown of which AI models actually perform best for Amazon work

The New LLM Power Rankings for Amazon Sellers

Digest #60 → Subscribe 5 minute readTLDR AI is no longer about “which model is best.” It’s about which model is best for the task in front of you. This week we break down the current LLM landscape of ChatGPT, Claude 4.5 (Sonnet/Opus), Gemini 3 + Nano Banana Pro, Perplexity and even lesser known Qwen.We're gonna map out which ones agencies and sellers should be using for listing optimization, keyword & competitor analysis, ad strategy, spreadsheet / data-heavy tasks etc. If you’ve felt...

Google just launched Gemini 3 and Nano Banana Pro—two upgrades that push AI far ahead again. Here’s what this means for Amazon sellers, agencies, and your workflow.

Did Gemini just crush other AI LLM's?

Digest #59 → Subscribe 5 minute read TLDR:Gemini 3 just landed and it’s the biggest step forward in reasoning, vision, and agent-based automation we’ve seen all year. Google followed it with Nano Banana Pro, a new frontier for AI-powered creative output.Meanwhile, the pace of AI is getting so aggressive that entire categories of tools are starting to feel… temporary.And CortexIQ just opened Round 2 of our early-adopter program. Here’s what matters this week: • Gemini 3 launches with huge...

Rufus gets an upgrade, Amazon launches a new Ads Agent, and the 15-month reporting window changes everything for agencies.

Amazon’s New Ads Agent vs Agencies

Digest #58 → Subscribe 5 minute read Hey Amazon Pros 👋 TL;DR: AI on Amazon is shifting again and this week it’s all about how buyers shop and how brands get found. Amazon quietly rolled out major upgrades across Rufus, Amazon Business Assistant, and its AI-powered procurement stack. Together, these shifts signal a future where discovery, comparison, and purchasing happen through conversational AI layers sitting on top of your listings… Not inside them. The sellers and agencies who adapt fast...

Amazon challenges Perplexity’s shopping agent, new SP-API fees drop, and CortexIQ locks in 4 beta seats + Brand Analytics access.

Amazon’s New API Fees + The First AI Shopping Lawsuit

Digest #57 → Subscribe 5 minute read Hey Amazon Pros 👋 TL;DR:The ecommerce world finally hit an inflection point this week. AI shopping agents aren’t just emerging - they’re now colliding with existing marketplace rules, triggering the first real legal fight over how bots interact with platforms built for humans. At the same time, Amazon quietly introduced a new SP-API fee model that will reshape how tools get built, who can afford to innovate, and what “internal tooling” even means going...

Stop wasting 20 hours/week on client reports. Claude Skills automates your entire workflow. Plus: CortexIQ goes live + AI agents reshape ecommerce

Recover 17.5 Hours Per Week With This One AI Workflow

Digest #56 → Subscribe 7 minute read Hey Amazon Pros 👋 If you're still manually creating client reports every week, you're leaving money on the table. Not because you're doing it wrong - but because you're doing it at all. Claude just released a feature that can automate your entire reporting workflow. We're talking 2-3 hours per client, reduced to 15 minutes. The ROI? $91,000 annually for a 10-client agency. And that's just one workflow. Plus, we've got a major CortexIQ update - it's...

Sora 2 is finally accessible through HeyGen. Create UGC ads in minutes + Amazon pushes video to top of search. CortexIQ listing results inside. ??

Sora 2 access unlocked and even better via HeyGen

Digest #55 → Subscribe 8 minute read - listen instead? Click Here Hey Amazon Pros 👋 This week we're diving into how to create professional UGC ads without hiring creators, Amazon's major shift toward video advertising, and a pricing transparency test that's going to change how you run deals. Plus, we're sharing the latest CortexIQ breakthrough that just cut listing optimization from hours to 30 seconds. Let's dive in. TLDR; inside today's newsletter: 🎥 How to create UGC product ads using...

Walmart's ChatGPT partnership changes discovery forever. Plus: Amazon fee updates & why your Search Console data just got honest.

Walmart Just Went All-In on AI Shopping (And Your SEO Data Got More Honest)

Digest #54 → Subscribe 8 minute read - listen instead? Click Here Hey Amazon Pros 👋 Hey Amazon Pros 👋 This week we're talking about the biggest retail AI partnership yet, Amazon's first fee increase in two years, and why your Google Search Console data just dropped off a cliff (spoiler: that's actually good news). Plus, stick around for the end where we're revealing CortexIQ's AI Agent Command Center that's now live and working. TLDR; inside today's newsletter: 🤖 Walmart + OpenAI: Shop...