Free PPC optimization tool + Big Spring Sale dates announced 🚀

Digest #19 → Subscribe

Hey Amazon Agency Leaders 👋

What a week! Our N-gram Analyzer Pro launch hit record engagement, Amazon's stepping up their disaster response game, and we've got fresh insights on PPC costs in 2025. Plus, some game-changing updates for global sellers.

Grab your coffee, and let's dive in.

TLDR; inside today's newsletter:

🚀 N-gram Analyzer Pro launch exceeds expectations

🌍 Amazon expands global disaster relief network

💰 2025 PPC costs trending up - what it means

🌐 New tools for Australia and Middle East expansion

💳 Seller Wallet fee reduction opportunity

⚡️ Big Spring Sale dates announced

Tool Launch Success: N-gram Analyzer Pro

60 Seconds to Better PPC Performance

The community response has been incredible:

200+ unique comments from agency leaders
5 reposts from industry leaders
81% of PPC managers confirm its audit value
Over 8,000 impressions and counting

What started as our internal solution to a $60,000 problem is now helping agencies across the ecosystem.

Elizabeth Greene, cofounder of Junglr, put it perfectly:

"Not the analysis, too complicated. Sell the results not the mouse trap. But 100% show them the potential savings."

Key Features:

Instant budget drain identification
Hidden profitable search term discovery
Cross-campaign performance analysis
Wasted spend calculator

What used to take 5 hours in Excel now takes seconds.

Want to try it?

Connect with Nicholas Hodge on LinkedIn and watch for his next post about accessing the tool.

📈 PPC Insights: The Rising Cost of Amazon Advertising

2025 Cost Analysis & Strategic Response

Fresh research from Szabolcs Szecsei reveals a shifting landscape in Amazon PPC costs.

The key finding?

Competition is driving up costs significantly in 2025.

Current State:

CPCs ranging from $0.15 to $6
Average click cost hovering around $1
Increasing brand investment in platform
Thousands of new sellers entering monthly

Kyle Slunick, CEO at PPC Adviser, notes: "Amazon is getting more competitive.

While we haven't seen any changes to its algorithm, CPCs continue to climb through 2025 as a result of higher investment levels from brands."

Our Take:
This increasing cost pressure makes optimization more critical than ever. While the platform grows more expensive, the opportunity for efficiency gains grows too.

Smart agencies are focusing on reducing waste rather than just increasing budgets.

🌍 Amazon News Insider

Disaster Relief Network Expands

Amazon's disaster response capability just leveled up with their 15th global Disaster Relief hub. Here's what makes this significant:

Network Highlights:

72-hour response time capability
Strategic pre-positioning of supplies
Coverage across 6 countries
25M+ relief items donated since 2017
187 natural disasters supported

The latest hub in Mexico marks a strategic expansion, supporting the 2025 hurricane season preparation. This isn't just corporate responsibility - it's Amazon's logistics machine at its finest.

Platform Updates

Critical Changes You Need to Know

1. Global Expansion Made Easier

Amazon's making your global dreams more achievable. The Marketplace Product Guidance tool now supports expansion into:

Australia
Saudi Arabia
UAE

No action needed on your part - the recommendations are already available in your Seller Central. You'll get:

Product potential analysis across stores
Detailed category research
Similar ASIN comparisons
Customer demand insights

How to access: Go to Marketplace Product Guidance in Seller Central to start exploring opportunities.

2. Seller Wallet Savings Opportunity

Here's a money-saving alert you can't ignore:

The deal:

Reduced cross-currency transfer fees of 0.6%
Save up to $900 annually on $100K transfers
Higher volumes = even better rates
Manage proceeds in 20+ currencies

But act fast:

Must enroll by March 21, 2025
Offer applies for full year after enrollment
Manage US store proceeds easily
Pay suppliers in USD or HKD directly

How to enroll: Visit Seller Wallet in Seller Central. Check eligibility under registration.

3. Big Spring Sale Announced

Time to plan your Q1 promotional strategy:

Key Dates:

Event runs March 25-31
Deal submission deadline: March 17
Prime-exclusive discounts through March 31

How to participate:

Submit deals through March 17
- Go to Advertising > Deals
- Click "Create a new deal"
- Select "Big Spring Sale"
- Configure and submit
Create Prime-exclusive discounts
- Go to Advertising > Price Discounts
- Select "Big Spring Sale" event
- Choose "Prime customers" audience
- Add products and complete setup

Don't wait on the Big Spring Sale planning. Start identifying your best-performing products now and consider using Prime-exclusive discounts to maximize visibility during the event

4. Training Opportunities

Level up your Amazon expertise:

Tax Season Mastery with Intuit

Date: Feb 20, 10 AM PT
Focus: Year-round tax tracking
Record-keeping best practices
Live Q&A with QuickBooks experts

Brand Registry Growth Series

Dates: Feb 18-20, various times
Topics:
- IP Accelerator benefits
- A+ Content optimization
- Amazon Stores setup
- Vine program strategies

Sign into SellerCentral and register here.

🎯 Action Items for the Week

Try the N-gram Analyzer Pro
Enroll in Seller Wallet before March 21
Plan your Big Spring Sale strategy
Evaluate new market opportunities
Register for relevant training sessions

💪 Quick Win of the Week

With 81% of PPC managers confirming its value in audits, here's a quick way to test it:

Ask a potential client for a 30-day search term report, run it through the N-gram Analyzer Pro, and create a short presentation highlighting just 2-3 of the biggest opportunities you spot.

Focus on potential savings and growth opportunities - not the complex analysis behind it.

This gives them a taste of your value while positioning you as a data-driven partner.

That's it for this week! Have questions or feedback? Hit reply - we read every response.

Forward this to an agency leader who needs to stay ahead of the curve.